Managing Strategy provides a series of checklists designed to help managers get to grips with analysing their organisations and developing and implementing strategic plans and options.
It covers a range of topics, including:
. Understanding organisational culture
. Performing SWOT and PEST analyses
. Researching new markets
. Corporate mission and values
. Setting objectives
. Performance measurement and balanced scorecard
. Strategic options
The combination of action-oriented checklists and handy pen-portrait profiles of key thinkers, including Charles Handy, Henry Mintzberg and Michael Porter, will help you master the crucial skills you need to further your career as a manager.